200. The 3 Reasons Why Most Entrepreneurs FAIL | EP. 0200
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Why are so many entrepreneurs doing everything themselves and burning out?
Running a business is hard, and that's why many entrepreneurs and business owners are struggling to generate revenues and decent profits. Hey, my name is Bedros Koulian. Welcome to the Bedros Koulian show. And listen, the reality is that most business owners are doing way too many things in their business, and that is causing so much friction that is causing so much frustration for you. And that's really starting to burn you out. And I'm not talking about brand new business owners who are just like a few months into entrepreneurship. I'm talking about business owners that have been doing this for two years, five years, 10 years, and they're still doing a bunch of different things. They've kind of become the most expensive employee in the company who's doing all the trivial work that they shouldn't be doing.
But what if I said there was three specific things that you as the founder, CEO, and entrepreneur should be doing and everything else needs to be focused on by somebody else what if i told you those three things are the most important and critical things and if you just focused your energy on those three things you will make a lot more revenue have higher profits and actually enjoy being an entrepreneur listen i can tell you from first-hand experience i've been in your shoes where you find yourself editing videos doing payroll doing quickbooks and accounting posting up content, and doing all these trivial things that need to get done but don't necessarily need to get done by you. And then ultimately you find yourself in a position where the most important three things that you need to do end up as an afterthought.
So what are those most important three things that a founder and CEO of a business needs to do? Simple. L-S-D. So let's get started. L stands for leads. Your number one job is to generate leads for your business, not to do QuickBooks, not to clean the bathrooms and do payroll and figure out how to package and ship product and edit videos and post content and go through all the different spreadsheets. No, no, no. You do all that as busy work, and I get it because you think no one can do it better than you, but then you kind of leave as an afterthought the three most important things that you should do. And one of those most important things is lead generation, right? Because if you're not generating consistent, high quality, high intent leads, then your business is literally lacking oxygen.
If your business was a human and I was to put my hand across its mouth and nose, how long do you think your business can hold its breath before it dies, right? Well, leads are oxygen. for your business. Without leads, that business is going to die. And if you have inconsistent leads, if you have sporadic leads, you're getting leads that are kind of kicking the tires but not really interested, they're not high intent, they're not pre-sold and pre-qualified, guess what? You're gonna have a harder time making money. And so one of the biggest things you can do in your business, one of the three most important things you can do is figure out how to lead generate. through organic content creation, through doing podcasts and YouTube shows like this, through paid ads on Google, YouTube, Meta, TikTok, getting influencers to promote for you.
But even before you pay for paid traffic, you've got to craft an offer that is irresistible. Do you think anyone else in your company is going to do it? Do you think you're going to hire an agency to take your product or service and actually craft a better offer than you can? after all you're the one that created your business you're the one that had the vision you saw the problem in the industry or the or the community that you're trying to serve you're the one that can articulate that offer the best you're the one that can make it so irresistible that they can't say no to right and if you can't craft an offer that is irresistible and get it out through all those different channels that i just listed off and you do it on a consistent basis and then you make sure that traffic is coming to a page
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