206. 3 Ways To Fix Your Stuck Business
episodePreviously titled “206. 3 Ways To Fix Your Stuck Business | EP. 206” — renamed by the publisher on Sep 13, 2026
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Why is a world‑class customer experience essential for business growth?
If the client or the customer experience is not world class, you have shot yourself in the foot because if they are not getting a world class experience from the purchase of your product or service, they're not gonna pay, they're not gonna stay, they're not gonna refer others. Welcome to the Bedrows Koulian Show. There's nothing worse than having a business that is stuck in scaling and growth and revenue and profits. And you've tried everything you can, but nothing seems to move the needle. Guys, my name is Bedros Coolion. Welcome to the Bedros Coollian Show. On this episode, I'm gonna teach you the three things that you need to fix to get your business unstuck and on the way to making money. I experienced this in the very beginning when we were launching Fitbody Bootcamp, and it was the frustrating thing ever, like so frustrating, because I didn't know how to unstuck my business.
So the three things I'm gonna share with you here in In fact, number two is what I ended up dealing with, which had Fitbody Bootcamp stuck for just over two years, between 2010 to almost 2013. So actually almost three years, Fitbody Bootcamp growth, revenue, and profits were stuck. And I was trying everything I could and I wasn't able to fix it. The problem I was dealing with was problem number two that I'm gonna share with you. But right now we're gonna start with problem number one. And if you have business it's stuck you're trying new content you're trying new marketing you're trying a new sales process and maybe even hired agencies and experts and consultants and new employees and you're like nothing seems to be working we're just either breaking even losing money or barely making a profit this is going to help your business get unstuck trust me when I say that so thing number one of the three things I'm gonna share with you to get your business unstuck is this the rule of false
traction right what is false traction false traction means that you create a product or a service and you created this thing because you needed it or maybe someone you know needed it and you're like aha I got this idea I'm gonna create it and maybe a handful of people buy it right and so that gives you this false confidence that hey this thing has traction you know I created it for myself and I needed it or I created it for my honey and she needed it and a handful of other people bought it when I talked about on social media where I told friends and family and they bought my product or my service. This thing has traction. So I think now I'm going to start going bigger, scaling the brand and creating a website and social media presence and putting out content and running ads.
And before you know it, you're like, dude, Sales keep just putzing along. I sell, but then it costs me way too much to get a lead, which means I eat up all that profit from the product or service. Or when I get a lead, they don't really stay, they don't, they don't refer. And it's almost like it's more transactional than relational. And all business, by the way, should be relational. We are not looking for transactional businesses. Those are the fastest ones to nosedive and and fail. And so a false traction simply means. You created something that a handful of people needed. But you're unable to really convey the message of what it is, who it's for, what problem it solves, and how they can buy it and how it's going to benefit them and add value to their life.
And because you can't convey any of that and identify those features, you're constantly spinning your wheels and trying to throw like spaghetti to the wall, right? To say, let's throw it against the wall and see if it sticks. That's not the best way to run. Run a business. That's the best way to run out of money, not the best way to run out of business. So typically what happens is you create something and then you make some sales that gives you some confidence and some motivation. And then all of a sudden, sales stop and they stall. And no matter how many leads you try and generate, no matter how many types of people you try and sell it to, it's just inconsistent, unpredictable.
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Chapters
8 chapters
1
Why is a world‑class customer experience essential for business growth?
0:00–4:06
2
What is “false traction” and how does it keep a business stuck?
4:06–6:26
3
How can you identify your exact customer avatar to gain true traction?
6:26–9:06
4
What makes an offer irresistible and how should it be structured?
9:06–11:15
5
Why does the founder become the bottleneck and how does it affect scaling?
11:15–14:28
6
How do hiring the right people and creating solid processes break bottlenecks?
14:28–17:24
7
What systems and SOPs ensure predictable conversions and fulfillment?
17:24–20:39
8
How can listeners take action to un‑stuck their business and scale faster?
20:39–23:39
Speakers
1 identifiedMore from Bedros Keuilian Podcast Show
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201. How To Achieve Your Biggest Goals | EP.0201
200. The 3 Reasons Why Most Entrepreneurs FAIL | EP. 0200