Have you ever dreamed of speaking from stage and sharing your expertise with an audience of hundreds of awe-struck people? Have you ever wanted to harness the power of industry celebrity to make clients hand over fistfulls of cash for your coaching and consulting? In this episode, Bedros Keuilian and Craig Ballantyne finally reveal their field-tested methods for creating a hugely profitable live event. Here’s what you’ll discover: 1:07 - How Bedros hosted a live event earlier this year with over 1,200% ROI. 4:47 - How to organize your speaker list so that your audience gets the best education and falls in love with your brand. 8:16 - How to drive guests into your event at low cost or even for free. 10:14 - How to build value and urgency for your event by creating strategic price bumps leading up to the event. 19:24 - How to find—or create—a celebrity speaker for surprisingly little money and generate huge excitement and buzz around your event.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.