While everyone else looks for likes and comments, you’ll be making money on social media. In this episode, Bedros Keuilian and Craig Ballantyne—the guys who’ve cracked the code to social media marketing—share how you can use videos to connect with your audience and capture leads. Watch or listen now as they teach you the specific techniques you need to use to dominate every corner of Instagram, Facebook, and YouTube—from direct messaging to Instagram stories and more. “People are more likely to buy when they understand what outcome the product or service they’re buying will give them.” - Bedros Keuilian Here’s what you’ll discover: 0:29 - Why you’re either found on YouTube or you’re not found at all. 2:51 - How to rig Instagram to convert leads and grow your revenue. 7:34 - The guaranteed 3-step formula to writing engaging social media posts. 18:58 - The trick to posing a sales offer—and increasing your odds of a close. 23:51 - How to run social media ads that convert at a high rate. “Stop texting. Send videos instead and get better on camera.” - Craig Ballantyne

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“What did the council decide on item 42?” — answered with the speaker and the moment.