Behavioural Finance with Simon Russell
Changing the context to change behaviour, with Conor Wynn
26 Oct 2021
In this conversation with Conor Wynn we discuss his PhD research related to cultural change at a large engineering firm. The discussion covers the role of incentives versus personality & identity; the use of simple decision-making heuristics versus detailed analysis; the need to follow procedures versus being creative and open to change; and the role of social influence and stress. The discussion is relevant for anyone who has a business problem for which cultural change is required.
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