#22: Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics, on revolutionizing sports merchandising

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this special episode of the EGN Podcast, hosted by Efe von Thenen, we’re joined by Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics Inc., straight from Hamburg. Delve into the dynamic realm of fan commerce, exploring the use of innovative technologies and the profound understanding of fan culture. This episode offers an in-depth look at the strategies that make Fanatics a global leader in sports merchandising and licensing.Listen to insights into the complexities of managing a merchandise business that ranges from timed to timeless products. He discusses how Fanatics navigates the challenges of sports merchandising, including licensing, product distribution, and the ever-changing demands of sports fans. Learn about the innovative strategies that position Fanatics at the forefront of the industry, from leveraging cutting-edge technology to understanding the deep-rooted culture of fandom.Furthermore, gain valuable perspectives on the evolution of e-commerce, the significance of building community through merchandising, and how personalized fan experiences enhance brand loyalty. 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:38) Armand's Background and Career(00:04:25) Fanatics’ Business Model(00:07:37) Football E-commerce Segment(00:10:00) Challenges of Sports Merchandising(00:14:14) New Ventures and Business Units at Fanatics(00:17:56) Digital and Social Commerce (00:21:05) Fanatics Live and Projects(00:24:06) Comparison of U.S. and German Markets(00:30:42) Spikes Demand and How to Prepare For That(00:36:37) Event Management and Fan Experience(00:33:17) Technical Aspects and E-commerce Innovations(00:35:12) The Biggest Trends in German E-commerce(00:39:49) Collaboration with Other Brands and Platforms(00:42:50) Conclusion

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