Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, tune in as Efe von Thenen disscuss with Maria von Scheel-Plessen, Senior Marketing Executive and Serial Board Member, exploring the dynamic shifts in the e-commerce landscape.Maria shares her expert insights on the recent evolution of e-commerce and omnichannel retail. She discusses the shift from offline to online retail, the importance of personalization in customer experiences, and the integration of AI in retail strategies. Listen about the crucial role of female leadership in the tech and e-commerce sectors, advocating for mentorship and empowerment. Furthermore, deep dive into the strategies that drive successful e-commerce and omnichannel operations, emphasizing the integration of online and offline experiences to meet consumer needs.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:01:56) Maria’s Background(00:04:34) Evolution of E-Commerce and Consumer Behavior(00:09:38) Key Takeaways for Begginers(00:11:30) Touchpoints with International Customers(00:13:35) Social Shopping and Live Shopping Trends(00:15:32) Success Recipe of Successful Campaign(00:18:07) The Importance of Purpose and Sustainability in Brands(00:22:05) Rise of Secondhand Market and Cross-Generational Products(00:24:50) The Role of Niche Influencers in Marketing(00:27:52) The Sense of Community(00:29:29) Creating Personalized Customer Experiences(00:32:10) Future of High Street Shops and Omnichannel Strategies(00:35:04) The Personalization in Communication(00:37:15) Impact of AI on E-Commerce(00:40:25) Maria's Personal Career Journey and Leadership Tips(00:44:45) Conclusion and Closing Remarks

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