Welcome to Behind the Click, powered by the E-commerce Berlin Expo.How did KoRo transform from a bulk goods startup to a 150 million euro omni-channel powerhouse? In this episode, host Janine Vanessa Heinrich sits down with Dr. Daniel Kundt, Managing Director & CFO of KoRo, to discuss how they turned their focus on bulk nuts and spreads into a thriving love brand.From mastering product innovation to taking on the toughest fundraising climates, Daniel shares how KoRo’s unique approach to community, transparency, and operational focus propelled the company to 20x growth. He explains how KoRo navigated product launches, branding strategies, and the complexities of going omni-channel, all while staying true to its roots as a customer-first, community-driven company.You’ll learn how to:- Innovate in a crowded market: creating new product categories like protein bars and nut butters.- Build trust with a transparent, community-driven approach.- Balance brand-building with performance marketing in the competitive food sector.- Handle internationalization: lessons from scaling into new markets.- Navigate the fundraising challenges of 2022-2023 in a shifting market.- Overcome operational hurdles while maintaining a focus on quality and efficiency.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

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