Behind the Curtain: Data, Marketing, and Entertainment
Episodes
From Box Office Battles to Streaming Breakouts: How the Transmedia Flywheel Drives Fandom
28 Sep 2025
Contributed by Lukas
This week, we dive into the stories shaping media, entertainment, and licensing. At the box office, all eyes are on The Smashing Machine and Taylor Sw...
From Emmys to Anime: How Red Carpets, Box Office, and Taylor Swift Are Redefining Entertainment
21 Sep 2025
Contributed by Lukas
This week, we break down the cultural forces shaping entertainment across every screen and stage. The 2025 Emmys proved the spotlight doesn’t end wh...
Anime, Streaming Giants, and Cultural Crossovers: September’s Entertainment Heatwave
13 Sep 2025
Contributed by Lukas
September is proving to be anything but quiet across entertainment. This week, Demon Slayer: Infinity Castle shattered records to become the biggest U...
From Box Office Shocks to Streaming Surprise + TRON, CoD & Sabrina Carpenter’s Global Takeover
06 Sep 2025
Contributed by Lukas
This week in entertainment, media, and licensing is packed with game-changing headlines and cultural shifts:The Conjuring: Last Rites smashes projecti...
Weapons Stays #1, Stephen King’s The Long Walk Impresses, New Challengers Enter the Fall Box Office, and Streaming Giants Keep Surging
31 Aug 2025
Contributed by Lukas
This week, we’re breaking down the box office shakeup as Weapons holds the #1 spot for a fourth straight weekend, outpacing Austin Butler’s Caught...
From Taylor Swift to Wednesday: Box Office Records, Streamer Wars & Cultural Collabs
17 Aug 2025
Contributed by Lukas
This week’s episode dives deep into how studios, streamers, and artists aren’t just chasing views — they’re engineering culture.Here’s what’...
From Prada to Popcorn: The Fashion-Fueled Buzz Driving 2025’s Biggest Hits
02 Aug 2025
Contributed by Lukas
This week, we unpack the stories shaping the entertainment and media landscape—from Fantastic Four: First Steps holding strong at the box office to ...
Superheroes, Streaming, and the Sound of K-Pop
20 Jul 2025
Contributed by Lukas
This week on the pod, we’re breaking down the billion-dollar headlines and cultural shocks shaking the entertainment world. Lilo & Stitch hits $1B, ...
From Superman to Squid Game: How Data-Driven Strategy Is Powering Pop Culture’s Biggest Wins
13 Jul 2025
Contributed by Lukas
This week on The Deep Dive, we unravel how marketing and data are reshaping the entertainment landscape—from Superman’s box office dominance to Sq...
All Aboard the IP Engine: How Disney Cruise Line Became a Fandom Powerhouse
04 Jul 2025
Contributed by Lukas
Disney Cruise Line has quietly charted a course from niche vacation brand to one of Disney’s most profitable and strategically vital businesses. In ...
Blockbusters, Buzz & Brand Moves: The State of Pop Culture This Week
29 Jun 2025
Contributed by Lukas
This week, we unpack the cultural power plays shaping entertainment—from F1 racing to superhero reboots, and K-pop demon hunters to viral YouTube cr...
Dragons, Superhero & Music Wins: This Week's Box Office, Streaming Breakouts & What’s Gaining Buzz
22 Jun 2025
Contributed by Lukas
In this 40-minute episode, we unpack the biggest entertainment headlines and hidden trends. From theatrical hits to streaming sleepers, we break down ...
Inside the Entertainment Industry: Box Office Hits, Streaming Breakouts, and Brand-Driven Buzz
01 Jun 2025
Contributed by Lukas
This episode dives deep into the state of the entertainment industry—from Disney’s Lilo & Stitch dominating the box office to Netflix’s global s...
From Box Office to Brand Collabs: What Memorial Day 2025 Tells Us About Media, Marketing & Momentum
25 May 2025
Contributed by Lukas
Memorial Day 2025 wasn’t just a win for the box office—it was a case study in strategic media planning and brand synergy. In this episode, we unpa...
Box Office Shifts, Global Streaming Hits & Brand Collabs That Moved Culture This Week
11 May 2025
Contributed by Lukas
From Thunderbolts holding strong at the box office to Netflix’s global breakout hits and Minecraft closing in on the billion-dollar milestone, this ...
Magic, Margins & the Middle East: Disney’s Q2 Earnings Breakdown
07 May 2025
Contributed by Lukas
In this episode, we dive deep into Disney’s Q2 2025 earnings—unpacking the numbers, the narratives, and the next big bets.From a surprise theme pa...
Thunderbolts, Stitch, and Streaming Shifts: What’s Powering Entertainment This Week
04 May 2025
Contributed by Lukas
In this episode, we break down the data and buzz behind Marvel Studios’ Thunderbolts—from red carpet ROI to its box office performance and consume...
From Sinners to Thunderbolts*: Tracking the Pulse of Entertainment
26 Apr 2025
Contributed by Lukas
This week, we dive deep into the major momentum shifts reshaping entertainment. Sinners continues its reign at the box office, while Thunderbolts is p...
This Week in Hollywood: Sinners, Lillo & Stitch, Last of Us and more
20 Apr 2025
Contributed by Lukas
This week, we’re breaking down the biggest moves across the entertainment landscape — from A Minecraft Movie‘s box office domination to The Last...
This Week in Hollywood: More Minecraft, Sinners, Disney+, Max, Brand Collabs, Jurassic World: Rebirth & More
12 Apr 2025
Contributed by Lukas
In this episode, we break down the biggest moves shaking up the entertainment industry right now. Minecraft: The Movie continues its global box office...
This Week in Hollywood: From Minecraft to Masters of the Universe, Netflix, Disney & More
05 Apr 2025
Contributed by Lukas
In this episode, we break down the biggest moves in entertainment—from theatrical swings to streaming wins and headline-making brand collabs. Here’...
Week 3/30: Box Office Hits, Streaming Wins & IP Collabs You Need to Know
30 Mar 2025
Contributed by Lukas
In this episode, we dive into the latest trends across film, streaming, and pop culture. From the box office to your favorite streaming platforms, her...
Disney Snow White Box Office and what to expect for the Disney+ drop
23 Mar 2025
Contributed by Lukas
Anchored by standout performances from Rachel Zegler and Gal Gadot, Snow White captivates with its lush visuals and the unmistakable polish that defin...
He-Man is Ready for Battle! Masters of the Universe Movie Hype & Box Office Predictions
08 Mar 2025
Contributed by Lukas
He-Man is in fighting shape, and the hype for Masters of the Universe is building! With 15 months until its June 5, 2026, release, Mattel’s big-scre...
Hollywood’s Next Chapter: The 2025 Box Office Outlook
14 Dec 2024
Contributed by Lukas
What does the future of cinema look like? In this podcast, we forecast the 2025 box office, exploring the year’s most exciting releases like Zootopi...
Popcorn Buckets, Viral Trends, and Gladiator 2: How Gen Z is Shaping Movie Theaters + Gladiator 2 Cast Chat with Denzel Washington and Paul Mescal
25 Oct 2024
Contributed by Lukas
Step behind the scenes with Behind the Curtains, a podcast that unravels the intersection of entertainment, data, and marketing. Whether it’s how m...
Data Storytelling: Using Pixar’s Framework to Drive Business Results
11 Oct 2024
Contributed by Lukas
In this episode of Behind The Curtain, we explore how the magic of Pixar’s storytelling framework can transform how you present and use data in busi...
Behind The Streams: Unpacking Netflix’s First Half of 2024
20 Sep 2024
Contributed by Lukas
In this episode of Behind the Curtain, we dive deep into Netflix’s latest Engagement Report, revealing the biggest hits and emerging trends from the...
Inside Disney’s $5B Investment in Europe: Movies, Marketing, Experience, and Streaming
15 Sep 2024
Contributed by Lukas
In this episode, we explore Disney’s bold $5 billion investment in Europe and how it’s reshaping the future of entertainment. From blockbuster mov...
Agatha All Along - Breaking Marvel’s Formula and Marketing with Horror and Magic
13 Sep 2024
Contributed by Lukas
In this episode, we dive deep into Disney+’s highly anticipated series Agatha: All Along. Join me as I discuss my recent conversation with Kathryn H...
Marketing Magic: How Data Powers Hollywood
12 Sep 2024
Contributed by Lukas
In this episode of “Behind the Curtain: Data, Marketing, and Entertainment”, we take a deep dive into how data powers the marketing strategies beh...