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Behind the Curtain: Data, Marketing, and Entertainment

Anime, Streaming Giants, and Cultural Crossovers: September’s Entertainment Heatwave

13 Sep 2025

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September is proving to be anything but quiet across entertainment. This week, Demon Slayer: Infinity Castle shattered records to become the biggest U.S. anime opening ever, cementing anime as a true transmedia force. On streaming, K-Pop Demon Hunter became Netflix’s most-watched movie of all time, Wednesday continued its global domination, and Disney+ used Lilo & Stitch to drive halo engagement across its catalog.We’ll also dive into Universal’s Gabby’s Dollhouse campaign, the early momentum (and concerns) around Tron: Ares, and why Avatar: Fire and Ash is already shaping up to be the holiday’s next big theatrical event.Beyond screens, we cover the latest Hollywood headlines—from Illumination’s Super Mario Galaxy Movie to James Gunn’s Man of Tomorrow, and even a potential Skydance bid for Warner Bros. Discovery. Plus: brand collaborations making noise, from G-Shock × Evangelion to adidas × Audi F1, showing how far pop culture is stretching into lifestyle.👉 Whether you follow box office, streaming, or licensing, this episode unpacks the stories driving entertainment right now.(Powered by Google Notebook LM)

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