What if the life you’re searching for is hidden inside the things you’ve stopped noticing? Matt Hranek — founder of WM Brown, bestselling author, and storyteller — joins Marc for a conversation about curiosity, craftsmanship, ritual, and the beauty of slowing down in a world addicted to speed. From photography and magazine culture to watches, coffee, saunas, and storytelling, this episode explores how presence and observation can completely reshape the way we experience life. Show Partners: Get your MENTAL FITNESS BLUEPRINT here! A special thanks to our mental fitness + sweat partner Sip Saunas Personal Socrates: Better Question, Better Life Connect with Marc: https://konect.to/marcchampagne Timestamps: 01:00 — Becoming “the world’s most interested guy” 02:00 — How Matt’s father shaped his eye for observation 03:00 — The first camera that changed everything 04:30 — Studying photography and art history in Europe 06:00 — The energy of 1990s magazine culture 07:30 — Why Matt knew digital photography would change everything 09:00 — Transitioning from photographer to editor and storyteller 10:00 — Why photography permanently changes how you see the world 12:00 — Developing a visual language and creative instinct 13:00 — The tactile beauty missing from modern life 15:00 — Analog rituals in a digital world 17:00 — Why Matt doubled down on print magazines 18:30 — Creating magazines people would never throw away 20:00 — The emotional philosophy behind A Man & His Watch 22:00 — Why every great creative project starts personally 24:00 — Funding the first magazine after a tree crushed his car 27:00 — Building distribution one relationship at a time 29:00 — Why creative critique is essential for growth 31:00 — Matt’s process for creativity and ideation 33:00 — Why enthusiasm matters more than expertise 35:00 — Sleep, coffee rituals, and protecting mental clarity 36:00 — Why Matt sees himself as a “field agent” 38:00 — Curiosity as a mental fitness practice 40:00 — Why inspiration already exists where you live 42:00 — Observation, storytelling, and everyday life 45:00 — The challenge of commercial storytelling 47:00 — Sauna culture, ritual, and slowing down 50:00 — Why rituals force us to become present 52:00 — The deeper ripple effect of slowing down * Special props 👇 Music: Clouds - Joakim Karud 📷 by Peter Millar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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