The Research Recap: 4- WHO Code, Mobile Gaming App, Homemade Infant Formula, and Formula Marketing

On this episode of Behind the Latch, Margaret Salty dives into the latest research articles from her Google Scholar alerts, exploring how recent findings can enhance the practice of IBCLCs. Each week, Margaret brings you key insights from the latest studies, breaking down complex research into actionable strategies for lactation consultants. Whether you're a seasoned IBCLC or just starting your journey, these episodes will keep you at the forefront of evidence-based lactation care.Read my post about how to stay up-to-date with current research here: https://margaretsalty.com/2023/12/08/researchKey Points Covered:Outcomes of Implementing the International Code of Marketing of Breast-milk Substitutes: A Global ReviewMargaret reviews a systematic review examining the outcomes of implementing the International Code of Marketing of Breast-Milk Substitutes (the Code) as national laws. The review highlights that while some countries demonstrate compliance, violations persist, particularly in private healthcare settings and through direct marketing to mothers. Margaret emphasizes the need for stronger enforcement of the Code to protect breastfeeding from the aggressive marketing of commercial milk formulas (CMF).Mobile Gaming App for Teenage Mothers: BabyThrive’s Impact on Child Feeding PracticesMargaret explores the development and validation of BabyThrive, a mobile gaming app designed to teach teenage mothers in Nigeria about infant feeding. The app significantly improved users' knowledge, showcasing how mobile health interventions can play a pivotal role in educating underserved populations about proper infant and young child feeding practices.Depiction of Homemade Infant Formula and Formula Hacks on Pinterest: A Dangerous TrendMargaret discusses a study analyzing homemade infant formula recipes on Pinterest. The study reveals that most of these recipes contain unsafe ingredients, posing significant health risks to infants. This segment highlights the role of IBCLCs in guiding parents away from harmful misinformation found online and ensuring that families receive evidence-based advice on safe infant feeding practices.Commercial Milk Formula Marketing Entry Points: Setting the Course of Infant and Young Child Feeding TrajectoriesMargaret delves into the pervasive influence of CMF marketing in shaping feeding decisions. This study, conducted in Mexico, reveals how CMF companies target parents during vulnerable moments, from pregnancy through toddlerhood. Margaret emphasizes the importance of lactation consultants being aware of these tactics and providing parents with accurate information about the benefits of breastfeeding.Practical Application for IBCLCs:Margaret synthesizes the research findings into practical tips for IBCLCs, including:Advocating for stronger enforcement of the International Code to reduce the influence of commercial milk formula marketing on breastfeeding families.Leveraging technology-based educational tools like apps to reach underserved and vulnerable populations, enhancing their knowledge of proper child feeding practices.Providing accurate and evidence-based guidance to counter the spread of dangerous feeding practices promoted on social media platforms.Educating parents on the subtle influence of formula marketing and offering evidence-based support to help families make informed decisions.Conclusion:Staying updated with the latest research is essential for providing the best care as an IBCLC. By integrating evidence-based interventions and educational strategies, you can directly enhance

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