3: Behind the Signs with Lori Anderson: Leading the Sign Industry & Building Community

Joe and Liz welcome Lori Anderson, President and CEO of the International Sign Association (ISA). Lori shares her inspiring journey from music teacher to leading one of the most influential associations in the sign industry. 🚀 Join us as we explore: -Lori’s passion for the sign industry and the importance of removing “just” from how businesses define themselves. -How ISA advocates for sign companies, improves sign code education, and fosters inclusivity in the workplace. -Why associations are critical for growth, networking, and staying ahead of industry trends. -The exciting future of the sign industry: new technology, workforce training, and trends like AI, 3D printing, and wraps. 🔗 Resources Mentioned: Learn more about ISA: signs.org Check out the Sign Research Foundation: signresearch.org

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