Behind the Signs Podcast
Episodes
21: Year-End Review: How 3 Sign Shop Owners Are Closing 2025 Strong & Planning for 2026 Success
23 Dec 2025
Contributed by Lukas
Join Joe and Liz as they close out 2025 with a special panel discussion featuring veteran sign shop owners Tammy Napolitano (Awesome Graphics, 31+ yea...
20: Why Every Sign Shop NEEDS Project Management Software From DAY ONE | Behind the Signs Podcast
04 Dec 2025
Contributed by Lukas
In this episode of Behind the Signs, hosts Joe and Liz tackle one of the most critical yet overlooked aspects of running a successful sign shop: proje...
19: Why Sign Shops Must Stop Designing for Free: The True Value of Design in the Sign Industry
13 Nov 2025
Contributed by Lukas
Design is the heart of every great sign — yet many sign shops still give it away for free. In this episode of Behind the Signs, Joe and Liz break do...
18: Fixing Sign Shop Mistakes Without Losing Clients – Real Talk with VI Print Services
23 Oct 2025
Contributed by Lukas
In this episode of Behind the Signs, hosts Joe and Elizabeth sit down with Leigh Termath, co-owner of VI Print Services in Nanaimo, BC, to talk about ...
17: How to Handle Mistakes in Your Sign Shop Without Losing the Customer
25 Sep 2025
Contributed by Lukas
In this episode of Behind the Signs, Joe and Liz dive into one of the most uncomfortable—but unavoidable—realities of running a sign business: mak...
16: Love Your Customers: Building Loyalty in the Sign Industry w/ Joe & Liz
28 Aug 2025
Contributed by Lukas
In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop ...
15: How This Sign Shop Grew from $700K to $1.6M by Doing One Thing Right | John Lewis of Lewis Signs
07 Aug 2025
Contributed by Lukas
In this episode of the Behind the Signs Podcast, we sit down with John Lewis, owner of Lewis Sign Builders in Buda, Texas. From inheriting the family ...
14: Sales Without Selling: How to Build Trust and Grow Your Sign Shop
24 Jul 2025
Contributed by Lukas
In this episode of Behind the Signs, Joe and Liz dive deep into one of the most polarizing topics in the sign industry: sales. But this isn’t your t...
13: Inside the Sign Industry’s Education Revolution | Behind the Signs Podcast at ISA 2025
10 Jul 2025
Contributed by Lukas
What does the future of sign shop training look like? In this special live episode of the Behind the Signs Podcast, recorded at the ISA Sign Expo 202...
12: How to Train Your Team and Grow Your Sign Shop | Behind the Signs Podcast
26 Jun 2025
Contributed by Lukas
In this episode of Behind the Signs, Joe and Liz break down one of the most frequently asked questions from the community—how do you train your team...
11: How Tami Built a Multi-State Sign Business She Can Run Remotely | Behind the Signs Podcast
12 Jun 2025
Contributed by Lukas
What does it take to build a thriving sign shop, expand across state lines, and manage it all remotely? In this episode of Behind the Signs, we sit do...
10: Work ON Your Sign Business, Not Just IN It: Systems, Delegation & Growth Tips
30 May 2025
Contributed by Lukas
Ready to scale your sign shop without burning out? In this episode of Behind the Signs, Joe and Liz dive into the mindset shift from working in your ...
9: Becoming a Stronger Leader in Your Sign Shop | Behind the Signs Podcast
15 May 2025
Contributed by Lukas
In this episode of Behind the Signs, Joe and Liz dive into one of the most personal and powerful topics yet — what it really takes to become a great...
8: How Steel Art Built a Top Workplace | Ashley Borell Miner on Leadership, Culture & Sign Shop Growth
12 May 2025
Contributed by Lukas
In this inspiring episode of Behind the Signs, hosts Joe Arenella and Liz Arenella Toynes talk with Ashley Borell Miner, CEO of Steel Art Company, one...
7: Building a Strong Brand for Your Sign Shop | Start Your Sign Business Part 3
12 May 2025
Contributed by Lukas
In Part 3 of our “So You Want to Start a Sign Shop” series, Joe and Liz Aranella are joined by special guest Russell Toynes — branding expert, s...
6: How to Choose the Perfect Name for Your Sign Business!
12 May 2025
Contributed by Lukas
What’s in a name? When starting a sign business, your name can make or break your brand. In this episode of Behind the Signs, Joe and Liz dive deep ...
5: Starting a Sign Shop? Here’s What You Need to Know!
12 May 2025
Contributed by Lukas
Thinking about starting your own sign business? 🚀 In this episode of Behind the Signs, hosts Joe and Liz Arenella break down the essentials of laun...
4: From Sweeping Shop Floors to Owning A Major Sign Shop: Mike Stephens
12 May 2025
Contributed by Lukas
In this episode we chat with Mike Stephens of Vital SignCo in Austin Texas. With many years in the industry, starting with sweeping the floors in a si...
2: Year End Planning For Your Sign Shop!
12 May 2025
Contributed by Lukas
In this insightful episode of Behind the Signs, hosts Joe and Liz dive into essential year-end planning strategies to help you close out the year on a...
1: Hiring For Your Sign Shop: Building The Dream Team
12 May 2025
Contributed by Lukas
In this episode we chat about a question we get asked often: How do you hire good people on your team? We break things down by revenue point (0-$100k,...
3: Behind the Signs with Lori Anderson: Leading the Sign Industry & Building Community
12 May 2025
Contributed by Lukas
Joe and Liz welcome Lori Anderson, President and CEO of the International Sign Association (ISA). Lori shares her inspiring journey from music teacher...