In Part 3 of our “So You Want to Start a Sign Shop” series, Joe and Liz Aranella are joined by special guest Russell Toynes — branding expert, sign shop owner (Studio Dzo), and creative leader — to dive deep into how to build a strong, authentic brand for your sign business. From creating a meaningful company name to understanding how branding, marketing, and sales all work together, this episode is packed with actionable advice whether you’re just starting out or looking to take your shop to the next level! ✅ Learn why your “why” matters more than your logo ✅ How to create a brand customers trust ✅ Marketing ideas beyond brochures and business cards ✅ Plus, why branding is like flossing! 🚀 Don’t forget to like, comment, and subscribe for more episodes that help you build a better business.

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