8: How Steel Art Built a Top Workplace | Ashley Borell Miner on Leadership, Culture & Sign Shop Growth

In this inspiring episode of Behind the Signs, hosts Joe Arenella and Liz Arenella Toynes talk with Ashley Borell Miner, CEO of Steel Art Company, one of the leading wholesale sign fabricators in the U.S. Ashley shares her journey from furniture retail to taking over her family’s business, her philosophy on leadership, and how Steel Art has become a 7-time Boston Globe Top Workplace. She discusses: Building a thriving company culture Leading as a woman in a male-dominated industry Creating growth through delegation Empowering employees and improving retention Balancing motherhood and business ownership Whether you run a small shop or a growing business, Ashley’s insights on leadership, empathy, and resilience are packed with practical wisdom. 👉 Learn more about Steel Art Co: https://www.steelartco.com 🎯 Try Sign Tracker free: https://www.sign-tracker.com 🎙 Subscribe for more conversations that move the sign industry forward!

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