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Behind the Stays

Hans Lorei on Building an Instagram Audience from 0 to 100k in 100 Days

05 Mar 2024

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What’s up friends got a special episode for y’all today featuring my friend Hans Lorei one of the best if not THE BEST designer in the short-term rental space. While I am a real sucker for the traditional, interview syle pod, I also know that sometimes you need content that is short, sweet, and super practical. So, once or twice a month,  I’ll be dropping episodes on the pod that are slightly more tactical.   Each of these episodes will featuring an industry expert andbe just 10-20 minutes in length.   In this episode, Hans and I discuss how he built an Instagram audience from 0 to 100k followers in just 101 days. Hans shares why he started posting on Instagram, the content format and framework that helped him go viral, how his online audience has translated to opportunities offline, and so much more. This episode is brought to you by our friends at AirDNA Want to see if a Treehouse resort in Dubai pencils?  You can do so in AirDNA. Want to buy land in Ontario to build a Glamping resort?  AirDNA will show you how other, comparable products are performing in the region. Or maybe you’ve already got your stay up and running and you want a better understanding of how your Airbnb compares to others in the market?  You can connect your listing to AirDNA and get accurate nightly pricing recommendations based on real-world, real-time demand. AirDNA is the key you need to unlock the insight behind what it’s going to take to bring those big dreams you have to life. Pay just $25/month and access ANY market in the world — AirDNA is cheaper, faster, better, and stronger to use than ever before.  About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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