He Dreamed of Being a Pilot, But Was Destined to be an Entrepreneur — Meet Marcus Rader, Founder of Hostaway

Meet Marcus Rader — Founder and CEO of Hostaway.  Marcus grew up in Finland.  He was quite a curious kid, but struggled to develop any lasting hobbies as he was easily distracted. After flying for the first time as a six year old, Marcus’ dream was to become a pilot.  Something about being at 30,000 feet was inspirational and invigorating.  Sadly, Marcus was diagnosed with epilepsy just a few years later. And while he didn’t understand much about the disease as a kid, his soul was crushed when he learned he’d never be able to be a pilot. Tune in to hear the inspirational story of how Marcus turned this moment of despair into the pursuit of greatness and how he ultimately built one of the most valuable all-in-one tools for vacation rental property managers on the market. Alright, without further ado, get ready to meet Marcus.  This episode is brought to you by Build Up Bookings.  SEO.  Paid Search. Email Marketing.   You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties...    But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability.    If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow.    And this week’s podcast sponsor, Build Up Bookings, can help you do just that.    Build Up Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.     I had their founder, Conrad O’Connell on Episode 44 of the podcast...and let me tell you — this guys know his stuff!  In just the last 12 months, Build Up Bookings has helped their clients earn over $48 million in direct bookings.   If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.     Head on over to www.BuildUpBookings.com/BTS to learn more.  And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way! About the Show Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com 

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