How He Launched a Boutique Hotel for Bourbon Lovers — And Why He’s Bullish on Building for Niche Audiences.

Meet Eric Carrico — founder of the The Woodford Hotel, a boutique invisible service hotel in Versailles, Kentucky. Eric is a civil and environmental engineer by trade and has spent his career solving complex civil engineering problems for some of the largest heavy industrial earthwork construction projects in the country. After the housing crisis in 2008, Eric had the opportunity to buy a couple of properties and start his real estate investing journey. Eric’s investment journey was quite traditional until this little known start-up at the time, which we now all know as Airbnb, began expanding into the south east and the midwest. Eric being the early adopter that he is, decided to test it out…and, well, that would ultimately lead him to grow a meaningful portfolio of STRs in the great Louisville area which he’d then wind up parlaying into an experiential boutique hotel for Bourbon aficionados. Tune in to hear the dynamic story of the unique approach Eric took to launching this boutique hotel and why he believes other hospitality entrepreneurs should get bullish on hospitality offerings catered to niche audiences.  Follow Eric on Twitter Follow Eric on Instagram Follow The Woodford Hotel on Instagram Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com Meet Zach in Person! Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event. Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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