Behind the Stays
How to Build the Apple of Vacation Rentals: Imagining, Creating, and Scaling the Wander Brand
27 Feb 2024
Meet Kyle Tibbitts, Chief Marketing Officer at Wander, a network of smart, luxury vacation rentals that’s on a mission to verticalize the short-term rental experience. If you were to have asked Kyle as a 10-year-old what he wanted to be when he grew up, he would have told you a lawyer, which, today, Kyle would tell you would have been a huge mistake. But if you were to have asked Kyle what he wanted to be just a few years later, he would have told you an architect — from a young age he had a deep appreciation for design and a longing to build things. And while Kyle wouldn’t go on to design or build structures, he would go on to help design and build some of the most incredible brands in hospitality and real estate. Tune in to hear Kyle’s stories and musings about: What he learned while working at HotelTonight — a marketplace for last-minute hotel bookings that was ultimately acquired by Airbnb The growth marketing lessons he learned while working at Open Door How he met John Andrew, the Founder and CEO of Wander on Twitter and what it was about Wander that was so compelling to him How he and the team built the Wander brand Lessons learned when trying to build a consistently luxurious, yet distributed hospitality product How Wander has pivoted over the last 12 months in light of macro-economic shifts The vision for the Wander brand over 2024 And so much more This episode is brought to you by our friends at AirDNA Want to see if a Treehouse resort in Dubai pencils? You can do so in AirDNA. Want to buy land in Ontario to build a Glamping resort? AirDNA will show you how other, comparable products are performing in the region. Or maybe you’ve already got your stay up and running and you want a better understanding of how your Airbnb compares to others in the market? You can connect your listing to AirDNA and get accurate nightly pricing recommendations based on real-world, real-time demand. AirDNA is the key you need to unlock the insight behind what it’s going to take to bring those big dreams you have to life. Pay just $25/month and access ANY market in the world — AirDNA is cheaper, faster, better, and stronger to use than ever before.
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