Marketing Mondays: 10 Creative(ish) Email Marketing A/B Test Ideas for Airbnb Hosts

Welcome to Marketing Mondays — a new, weekly segment on the Behind the Stays podcast that covers specific marketing strategies and tactics that Airbnb hosts and hospitality entrepreneurs can immediately use to promote their stays. On this third episode Zach covers all things Email A/B testing!  Email A/B tests are incredibly important...yet many Airbnb hosts and hospitality entrepreneurs fail to conduct them regularly. I did a recent poll with some of the hosts in the space whose brands I respect the most and asked if they’ve run A/B tests to their email lists and 95% of them said no! Testing is INCREDIBLY important if you want to grow as a hospitality marketer — and, as far as I’m concerned, if you’re collecting guest emails to increase your direct bookings or to communicate with them after their stay, you are, in fact, a hospitality marketer. Now the reason folks don’t A/B test their emails typically comes down to time… Well folks, I’ve got some great news for you! I've taken the time to come up with 10 different email A/B tests that you can (and should) test out.  These are fun!  And pretty creative(ish) — if we do say so ourselves. If you use any of them, be sure to let us know which version won! Let us know what you think about this new segment by sending us a DM on Instagram @sponstayneous, shooting our founder a DM on Twitter, or sending him an email at [email protected] .  Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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