She Bought a Bank in the Ozarks and Transformed it into an Airbnb — How Tyann Marcink Builds Regional Vacation Rental Brands.

Meet Tyann Marcink  — the Queen of Guest Experience at Touch Stay, a digital guidebook platform for short-term and vacation rental hosts.  Tyann has a knack for charting her own path. She’s a resilient creative who owns 2 rental management brands and has been active in the vacation rental industry since 2007. Discover Tyann’s hot takes about the future of the hospitality industry, hear the story behind how she bought a bank and turned it into a vacation rental in the Ozarks, and learn about how she ventured off on her entrepreneurial journey after losing a college scholarship in this episode of Behind the Stays. Alright, without further ado, get ready to meet Tyann.  You can learn more about Touch Stay here. Explore Tyann's Vacation Rentals here. Connect with Tyann on Twitter here.  This episode is brought to you by BuildUp Bookings.  SEO.  Paid Search. Email Marketing.   You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties...    But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability.    If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow.    And this week’s podcast sponsor, BuildUp Bookings, can help you do just that.    BuildUp Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.     I had their founder, Conrad O’Connell on Episode 44 of the podcast...and let me tell you — this guys know his stuff!  In just the last 12 months, BuildUp Bookings has helped their clients earn over $48 million in direct bookings.   If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.     Head on over to www.BuildUpBookings.com/BTS to learn more.  And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 

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