The Untouchable Edge That’s Made Abode a Ski-Town Luxury Empire: Ideas and Insights with Rachel Alday

Rachel Alday, co-founder of Abode Luxury Rentals, has been quietly redefining what it means to deliver high-end hospitality in the heart of the mountains. With a background in marketing and her husband Rob’s roots in real estate, the duo created a company that marries meticulous service with a deep love for ski-town culture. Abode’s journey began humbly in Park City, but today it spans over 200 elite properties in three coveted destinations: Park City, Jackson Hole, and Sun Valley. Guided by the belief that true luxury is about connection and authenticity, Rachel has built a brand that thrives on personal touches and an unwavering commitment to guest satisfaction. In this episode, Rachel takes us behind the scenes of her luxury rental empire and shares how Abode has earned its reputation as a trusted name in vacation rentals. Learn more about Abode Luxury Rentals Connect with Rachel on LinkedIn This episode is brought to you by IMN! The countdown is on for the premier Short Term Rental Forum hosted by IMN—the industry leader with over 30 years of experience! Join me on January 15-16 at the JW Marriott Miami Turnberry Resort where I'll be speaking at the forum, and you’ll have the chance to network with 400+ top investors, operators, property managers, lenders, and tech providers in the Short Term Rental space. It’s the must-attend event of the year to elevate your business strategy and connect with the industry's best. Don’t miss out – you can use code BTS for an extra 15% off the final tickets. Register now at events.imn.org/str25 – I’ll see you in Miami! Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.  Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at joinjourney.com/alliance.

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