Key Topics Covered:• What PR really is beyond media coverage (and why most people get it wrong)• The importance of personal branding and self-promotion in today’s market• Why you don’t need a background in PR to start making an impact• How PR can help close deals and bring in inbound leads• Budget-friendly PR strategies for startups and SMEs• The power of LinkedIn influencers and why they’re taking over the PR game• Why PR is about storytelling and credibility, not just media placements• Unexpected collaborations and how they can skyrocket your brand’s reachKey Takeaways:✔ PR is not a luxury—it’s a necessity in today’s competitive landscape.✔ You don’t need a PR agency to start building authority—you just need the right strategy.✔ Your online presence is your PR—like it or not. Be intentional about your content.✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth.🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand.🚀 Loved the episode? Subscribe, drop a review, and let us know your biggest PR takeaway!Timestamps:00:00 – Introduction01:27 – Guest intro: Lara Geadah returns for another episode03:12 – What PR really is vs. common misconceptions05:34 – Why PR isn’t just media coverage—it’s how you present yourself09:32 – PR strategies for credibility and sales13:56 – How PR can help you close deals19:50 – Budget-friendly PR strategies for small businesses23:11 – The rise of LinkedIn influencers & personal branding32:50 – How PR creates inbound opportunities35:26 – Strategic collaborations and their unexpected benefits38:28 – Final thoughts & advice for businesses looking to elevate their PR Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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