The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents.They also discuss how messaging can help transform customer care from a traditional cost centre into a potential revenue channel, while improving convenience and customer experience.In this episode:Why telcos and technology platforms need each otherThe evolution of WhatsApp, RCS and business messagingHow AI is changing customer service and conversational commerceWhy customers may prefer messaging over apps and call centresTurning customer service from a cost centre into a profit centreHow telcos can approach digital transformationWhy two-way messaging mattersBusiness messaging adoption across different global marketsThe role of AI agents in the future of customer communicationWhy businesses shouldn't judge messaging purely by cost per messageBuild vs buy when adopting new messaging technologyAs AI makes conversations smarter and messaging platforms become more capable, the opportunity is no longer just about sending messages. It's about building better customer journeys. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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