Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game. Timestamps:00:00 Introduction00:15 Meet Joe & Ghaith: The SEO Experts00:35 Joe's Journey in Digital Marketing01:51 Discussing the Show's Name: Below the Fold03:47 Defining SEO and Its Importance05:06 SEO: Page Ranking vs. Website Ranking06:04 The Value of Quality Traffic in SEO10:18 SEO Tools and Real-Time Data13:06 Best Practices and Keyword Trends14:29 Impact of Google's Algorithm Changes15:12 On-Page SEO: Keywords, Content, and Meta Tags19:41 Off-Page SEO: Backlinks and Authority23:09 Relevance of Backlinks in SEO24:29 Impact of Social Media on SEO28:00 Technical SEO Essentials Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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