In this episode:The evolution of PR in the Middle East & North AfricaAI vs. human connection: can tech ever truly replace empathy?Why meaningful relationships still drive brand and business successInside scoop: What to expect from Dubai AI Festival 2025Building a legacy through content, culture, and connectionGuest spotlight: Shadi DawiGlobal PR Leader, Regional & Global PR Director at TresconAward-winning Technology Journalist (Dubai, 2023)First graduate in AI Journalism & Metaverse Media (2022)Architect of 400+ C-suite interviews and 50+ leadership trainingsMastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain SummitLearn more: www.shadidawi.comWhether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.TIMESTAMPS:00:00 – Welcome to Below the Fold00:55 – Special Edition: Dubai AI Festival 202501:15 – Meet Shadi Dawi: Influence, Innovation, and Intention02:56 – From Hospitality to Global PR Leader06:06 – Emotions in AI and the Business of Storytelling09:12 – Lifelong Learning in a Fast-Changing Industry17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation23:45 – Final Reflections from Shadi Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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