🎯 Topics covered: What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done right $0 landing page validation strategies that save months of guessing When to test, when to scale, and when to pause 💡 Whether you're a first-time founder or a growth marketer, this episode is packed with real talk, tactical playbooks, and startup wisdom from someone who's been in the trenches. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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