Your website might be the weakest link in your authority. In this episode, I sit down with brand strategist Tiffany Neuman, the creative mind behind the Best Damn Coach brand, to talk about when a coaching website is actually worth the investment and what it takes to be recognized as the authority in your niche. Tiffany taught design at the college level and worked on brands like Adidas, Burt's Bees, and Chase before building a business helping entrepreneurs make their message a movement. We get into the difference between being ready and being recognized, why you can get surprisingly far without a website, and how to show up when your future clients ask ChatGPT or Claude who to hire. In this episode: Why a beautiful website with weak messaging will never book calls The stage of business when a website becomes worth the investment How to brand for where you'll be in three to ten years, not where you are today The seven-second test every homepage has to pass Why blogging and LinkedIn matter again for AI search Take Tiffany's free Authority Positioning Audit at https://audit.brandospro.com/ and connect with her at https://yourlegacybrand.com/ Grab my 10 Powerful Questions every coach should know at amanda-walker.com/questions and come say hi on Instagram @awalkmyway https://www.instagram.com/awalkmyway

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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