Two coaches help clients lose thirty pounds. One lists her twelve-week program, weekly check-ins, and macro plans. The other says, "I help women lose thirty pounds so they can wear whatever swimsuit they want to the pool." Only one of them is signing clients. In part two of the Sell Like You Mean It series, I break down how to sell coaching services by selling the destination your clients are chasing, not the flight that gets them there. In this episode, you'll learn: Why nobody buys your framework, call cadence, or Voxer access, and what they buy instead The cross-out test that reveals whether your offer description sells anything at all The two reasons coaches default to process-talk, and how to let go of both How to be specific without swinging into vague "feel empowered" territory Why "I help women over forty lose twenty pounds without giving up wine" beats "I help women get healthy" every time Ready to sell like you mean it? Join my 21-day Sell It Like You Mean It Challenge, September 1-21, for just $21: https://amanda-walker.com/sellit/.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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