More than a thousand people have taken Macy Robison's archetype assessment. I finally took it myself before we recorded, and my top result came back at 45%: digital learning architect. Anything above 30% is a signal strong enough to design a business around. Macy spent ten years behind the scenes building platforms for authors and experts before she built her own. Her background is music, and she uses it here in a way that will stick with you: opera singers never out-volume the orchestra. They shape their voice to fit a narrow gap where the orchestra produces less sound. Your business superpower works the same way. In this episode, we cover: Why competing on volume with creators who have full teams behind them is a losing fight The ten archetypes Macy's assessment measures What my own results revealed about frameworks, visual thinking, and testing everything on myself The three things your signal can do Why Macy could not write her own course inside an Amy Porterfield event The shift from teaching how to, to teaching how I Connect with Macy Robison: Website https://macyrobison.com/ Archetype assessment: https://macyrobison.com/quiz LinkedIn https://www.linkedin.com/in/macyrobison/ Connect with Me: "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway (https://www.instagram.com/awalkmyway/)

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