We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within Microsoft ecosystems, are positioned as foundational rather than optional, enabling scalable, repeatable deal motion for both SaaS and AI-native companies. AI emerges as an operational accelerator, streamlining partner enablement, marketing execution, and data visibility, while reinforcing the need for focused partner portfolios and full-funnel alignment. Collectively, the insights point to a more mature channel operating model where clarity, accountability, and commercial relevance replace fragmented partner activity. This podcast was created via Google NotebookLM.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related