We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition examines the shifting landscape of modern B2B partnerships, focusing heavily on the transition toward ecosystem-led growth and AI integration. Industry experts highlight the critical need for structural alignment, moving beyond superficial metrics to prioritise revenue-focused co-selling and strategic execution. Several contributors provide practical warnings regarding Microsoft and AWS partner programs, specifically addressing licensing complexities and the importance of leadership sponsorship. Updates from major players like Salesforce and Adobe further illustrate a trend toward simplified partner tiers and outcome-based rewards. Additionally, the texts underscore the rise of the Chief Partner Officer and the increasing role of automation in reducing administrative burdens. Overall, the collection serves as a comprehensive guide for navigating cloud marketplaces and building trust-based alliances in an evolving digital economy. This podcast was created via Google NotebookLM.

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