How to get your prospects to convince themselves to buy.Paul Ross is a sales trainer, speaker and hypnotist.Paul is very different to most of my previous guests. In fact, I was not really sure whether to release this episode or not because he has some approaches that I’m not 100% comfortable with.But then I thought - I’ll let you, the listener, make up your own mind.In this show, we chat about influence and persuasion. Paul has 4 magic words he uses, which he says make it easier for our prospects to relate to us and comply.He provides some commentary on why being authentic is a load of bullshit and some good thought-provoking examples to back it up.We even talk a little about persuasion in relationships and dating.https://www.speakerpaulross.com/Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

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