⚠️ WARNING: As awesome as this chat is. There is lots of deep detail in this one, so you may need a note-taking device for this show. If you're sending emails as part of your prospecting you need to listen to this show.Nigel Thomas really knows about cold email.This is a step-by-step build-out of how to set up your email outreach campaigns.Email is getting more and more difficult as the big 2 (Google & Microsoft) try to protect their customer's inboxes from unwanted emails.Why are they doing this?Because there has been a massive increase in fraudulent and unwanted email volume across the last 2 years.If you need to use email as a channel to communicate, you need to change up your game.Here are Nigel's 6 steps.1) Infrastructure 2) Ideal Client Profile (ICP)3) Psychology4) Fun5) Multi-Platform Follow-Up6) SystemsAlpha InboundMark McInnesWeekly VIP sales mailerCatch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

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