Your biggest competitive advantage in B2B isn't your product; it's the story that people tell themselves about your company. Today's winning brands shape the story by balancing giving people the content they want while never resting on their laurels. In this episode, Obaid Durrani, of Clay, shares his vision for what this means and gives examples of how he's pushing boundaries and reimagining what b2b content can and should be, which is helping to drive Clay's rapid growth and recent ascension to unicorn status. We also explore:How to turn dry product features into captivating narratives.The formula behind Clay's viral Matrix-inspired campaign.What most brand leaders are still getting wrong about influencer marketing.Why building "conceptual content" is the future of B2B marketing.And much more.

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