How to Turn Community Into Competitive Edge with Santi Pochat of LinkedIn

LinkedIn has consistently proven it’s at the top of its game, no matter the economic climate. What’s the secret behind their success?In today’s episode, Santi Pochat, LinkedIn’s VP of Brand Marketing, shares his perspective on investing in brand longevity and authentic storytelling to drive success even in tough times. Santi takes us through his journey—from Argentina’s vibrant advertising scene to leading brand initiatives at global giants like Google and Samsung. He also sheds light on how brands can thrive in a decentralized market and how LinkedIn is evolving into a dynamic hub for continuous career growth.Join us as we discuss:Investing in brand consistency during downturns drives faster recovery and stronger positioning in upturns.Strong brand perception in B2B enhances client engagement, reduces churn, and improves sales efficiency.Decentralizing through employee advocacy and authentic content builds genuine connections with audiences.

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