How to Turn Fans Into a Movement with Ross Yoshida of Los Angeles Dodgers

Today’s special guest is Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers. In this episode, we dive into how a blend of authenticity, confidence, and “hot sauce” has created one of the world’s most iconic sports brands. Tune in to hear Yoshida’s perspective on how winning brands elevate the fan experience, how the Dodgers’ creative team approaches each year’s visual campaign, where he gets his inspiration from, and more. Just us as we discuss:Challenging perspectives if your industry is stuck in the pastThe fight to show that creative departments can be revenue generatorsHow visual branding deepens your connection with your audience

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