Many go-to-market strategies sound good on paper but fall apart in practice. The issue isn’t the lack of talent, but rather the misalignment, timing, or wrong assumptions they’re founded on.In this episode, Brandon Redlinger, fractional marketing leader and co-founder of The Forge community, shares what he's learned from years in the trenches of B2B marketing, from building ABM categories to launching his own curated community for marketing leaders. He talks about why brand matters more than ever, what makes community-building actually work, and how to avoid the common pitfalls that derail go-to-market efforts.We also explore:Why category creation starts with clarity, not buzzwordsThe value of brand in speeding up pipeline and reducing CACHow community can elevate marketing leadership—not just audience engagementWhat early-stage companies must get right in their GTM motionHow marketing leaders can vet roles and align with CEOs from day one

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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