Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five

Everyone’s racing to “do more with less,” then wondering why everything sounds the same. Budgets shrink, headcount drops, and the AI mandate lands like a memo from Mount Olympus: use it, ship faster, cut costs. Here’s the plot twist: AI isn’t your edge but your point of view is. If your story’s bland, the tech just scales blandness.In this episode, Julien Palliere, AI Strategist at Column Five joins Jason and Josh to deliver a necessary reality check.We unpack why “just add AI” is a lazy brief, how AEO is quietly disintermediating brands, and why volume is the enemy of results. The verdict: bad marketing makes you generic, not AI. We also cover:The Wedge System: Turning a sharp POV into a repeatable AI-powered content engine.Personalization That Actually Personalizes: Using CRM, 6sense, and LinkedIn signals to change copy by persona in real time.Where AI Belongs (and Doesn’t): Map the workflow, target structured/repeatable steps, avoid breaking fragile creative processes.

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