Marketing is drowning in AI sludge, vanity dashboards, and “spray and pray” content. Your brand is getting lost, not because your product is weak, but because your taste is.In this episode, we sit down with Andrew Lee, Partner Marketing Leader at Microsoft, to torch the illusion that more content equals more impact. Together, we unpack why “brand vs. performance” is a fake fight, why taste is the last unfair advantage, and how to build owned distribution that survives algorithm mood swings. Your CMO will either thank you or feel attacked.We also cover:Annual planning as a power move: kill random acts of marketing.Turning founder POV into a scalable channel (without turning them into a dancing bear).How to benchmark “taste” (with simple, brutal quality bars your team can actually use).Converting narrative into numbers: story→search→sales enablement→SQLs.The “No Rented Moats” playbook: email + podcast + events > social roulette.

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