When the stakes are high, will your brand rise to the challenge—or collapse under the weight of public scrutiny?In today’s episode of Best Story Wins, we’re going global—literally. Our guest, John Onoda of IQ 360, shares how the strongest brands aren’t just built in boardrooms but forged in the heat of crises and opportunities. With a career spanning iconic companies like Levi Strauss and General Motors, John taps into why communication, adaptability, and brand experience are more critical than ever in businesses.We also explore IQ 360’s impactful work, from guiding Hawaii through the pandemic to supporting organizations in the aftermath of the Maui fires. Plus, John unpacks how today’s leaders can stay ahead by embracing influencer-driven narratives, workforce challenges, and the AI revolution.Join us as we discuss:How to harness the power of influencers to amplify your brand’s story.Keeping your workforce inspired and aligned during turbulent times.Why AI and predictive analytics are the ultimate tools for staying ahead.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related