Most B2B content today feels generic: AI-generated fluff, generic SEO blog posts, and bland corporate jargon no one reads. Meanwhile, the brands that stand out—the ones people want to engage with—are playing a different game. So what’s their secret?In this episode, we sit down with Jenny Thai, Head of Content at Vanta, to dig into how to build a winning brand through content. Drawing from her experience in crafting compelling brand narratives, leading content teams, and leveraging expert-driven content, Jenny unpacks how to create content that captures attention, resonates with people, and drives demand. We’re diving deep into:What it takes to evolve a content strategy to move up-market.Why brand awareness drives revenue.What’s legit in AI-generated content, what’s overblown, and how to use it without losing your brand’s soul.The rising power of expert-led content—and why if you’re not embracing it, you’re already behind.And much more.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related