Many HR leaders ask themselves the same question: How do we help employees feel that their work matters? Purpose isn’t a feel-good idea; it’s a business strategy that drives retention, productivity, and engagement. If people feel their work matters, they're nearly 300% more likely to stay with their company. While meaningful work drives those outcomes, Shane Jackson, president of Jackson Healthcare, reminds us that purpose begins long before anyone logs into work. He talks about how personal purpose and workplace purpose shape each other, shares practical tips on how to build purpose at your company and measure its success, and why he goes on a one-day retreat each year to take stock. He also tells us why his colleagues call him an “intention enthusiast and why he never wants to cut grass again. Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Jackson Healthcare’s Shane Jackson on Finding Purpose in Work and Life | Great Place To Work®

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