Ever wonder how a bicycle company became a $2 billion success story? Mark Joslyn, VP of HR and IT at Trek, shares how listening to employees and fostering a "do the right thing" culture drives profitability. From implementing a "personal board of directors" to earning the nickname "Ted Lasso," Mark's insights are both practical and inspiring. Learn how Trek has risen from No. 94 in 2023 to No. 50 in 2025 on the Fortune 100 Best Companies To Work For List®! Don’t miss the company culture event of the year! Enter the code "Better" and save 20% off registration for the Great Place To Work For All Summit: For All Summit 2026 | Great Place To Work® Subscribe to our LinkedIn newsletter: Culture Edge Want to join our Great Place To Work community? Learn more about Certification. For a transcript of this episode, visit Trek’s Mark Joslyn on How Feedback and Surveys Transform Culture | Great Place To Work®

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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