Osher speaks with Nir Ayal, an Israeli-born American author, lecturer, and investor, renowned for his expertise in behavioral design and habit formation. When it comes to his book “Hooked: How to Build Habit-Forming Products,” - it’s hard to overestimate the enormous influence his work has had on the user experience and product design in the tech space. If you find yourself using an app which keeps you on there even when you want to put it down, chances are that the people who designed that app are using Nir’s four-phase model of habit formation (Trigger, Action, Variable Reward, Investment) that explains how products can create habits in users. In that book he goes into the ethics of building apps which people can’t put down - and in many ways the book he’s here to talk about today, “Indestractable” is the antithesis of that. This conversation is packed with useful ideas, techniques and concepts to help you get your action and intentions aligned. Nir’s books are here An Article on Timeboxing Exploring your Values And a free schedule maker tool ———STORY CLUB TICKETS are hereFeb 9 at Factory TheatreSick line up withShaun MicallefRob CarltonAdo FerreiraMark SuttonZoe Norton Lodge Hosted by Osher Günsberg——Subscribe to the Substack hereSee omnystudio.com/listener for privacy information.

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