Using Radio, Podcasting, Social Media, and Writing to Build a Media Presence that Leads to New Clients with Wes Moss

In a Nutshell: There's no "silver bullet" marketing strategy that's going to turn your blogs and tweets into clients. But if you identify a niche and develop a consistent media presence that's appealing and engaging, you can reach your ideal clients where they're more likely to see and hear you. Guest: Wes Moss, the chief investment strategist of Capital Investment Advisors, which is a multibillion-dollar RIA in Atlanta. Wes has been ranked as a top 100 independent advisor by Barron's. He's also the host of Money Matters, which is Atlanta's longest running live call-in radio show on investment and personal finance, a regular contributor to the Atlanta Journal-Constitution, and the author of three books. My Key Takeaway: To build your media presence: Get writing. Wes and I both believe that writing is the key to finding your voice and starting to create stellar content. Re-purpose. Break down a good newsletter into a week's worth of social media posts. Turn audio from your webinar into a podcast. Use the intro from your last blog as a script for a 2-3 minute YouTube video. Automate and delegate. If you can use AI or a team of assistants to handle basic communication tasks you'll have more time to write, record, and get personal with clients. Also Learn: Why the ability to self-publish media gives independent advisors an advantage over larger firms when trying to reach people. What advisors should know about trying to break into radio versus trying to start a podcast. How Wes answers the question, "I'm your client. What is the value that you provide to me?" What Wes' experience as a contestant on "The Apprentice" (back when President Trump was the host) taught him about succeeding in marketing and media.

There are no comments yet.

Please log in to write the first comment.