What is the Optimal Size to Grow Your Business so it Maximizes Your Profitability and Life Enjoyment with Carolyn McClanahan, M.D., CFP®

"You're either growing or dying." How many times have you heard that chestnut? Too many! But what if you decided you didn't want to grow? What if you decided you'd be happy at the current size of your business and just add new clients when an existing client leaves or passes away? Does the thought of that idea make you vomit or is it liberating? If you decide it's all about growth, what are you willing to sacrifice to scale? My guest today, Carolyn McClanahan recently decided her practice was "big enough" with 100 families and she has now closed her firm to new clients. Carolyn is the Director of Financial Planning at Life Planning Partners in Jacksonville, FL and she has a fascinating background. She's actually a M.D. who decided to become a CFP® after she and her husband couldn't find a financial planner who provided the kind of life-planning advice that they really wanted. After she opened her own firm in 2004, Carolyn split her time between advising some of her doctor buddies and treating patients as an emergency room doctor. In our conversation, we discuss how Carolyn replaced the old "big book" financial plans we all remember with a more personal, goals-based narrative approach. She also talks about her unique fee structure of pricing based on complexity, and we discuss how she concluded that 100 families was the optimal size for her practice.

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