We Asked Geoff Ross & Grant Baker What They'd Do With Our Business
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What was the original question posed to Geoff Ross and Grant Baker?
Welcome to the latest episode of Accidental Business Owners. In this one, we talk about our meeting with Jeff Ross and Grant Baker, two former guests of Between Two Bears, two of New Zealand's best business minds. We went to them with the question: what would you do with the attention we have? And we break down our full two-hour conversation with them in Auckland. Speaking of questions,
Questions, keep an ear out for the Odoo listener question and don't forget you can try it free for 15 days. Just head to Odoo.com. That's ODO.com.
Seamus and I are also proud to be dressed by Barkers. Check out their range at BarkersOnline.co.nz. Enjoy. Morning boys. Hello, Di. Good morning, Di. How are we? If I can be honest, I I'm a little bit hungover. Yeah, I appreciate that honestly. A little bit. Just a little bit. Gotta
celebrate your wins. Yeah. Did you celebrate the wins like he celebrated the wins?
I no, I went home and had a hot chocolate. You had a burger? I didn't have a burger. I had a burger and chips. I can I say something as well while we're all in the spirit of honesty of opening this episode. Please. I made a bad burger decision and I had you in my ear saying, Have the Kansas burger and I was like, Oh yeah, I'll have the Kansas Burger and it was a terrible burger. I feel like I wasted my my one burger that I could have had. Oh, yeah. But anyway, I'm not blaming you. I gotta take responsibility.
We also had a creaming soda for a drink, which I thought was an interesting choice. Gosh,
that's straight back in the eighties. Okay, so anyway, for those who don't know what we're So anyway, for those who don't know what
we're what we're selling, we won an award. We won a business award. Acc accidentally. There you go. Uh we won the Small Business Marketing Award at the World Cup. Yes. Between two beers won the award. Marcus won it. Marcus did
the entry. Marcus collected the award. Yeah, we
sent him forward to c we acknowledged that and we sent him forward to collect to the award. Because it was I mean he was a he was a large part of his work.
Yeah. Yeah. Yeah.
In marketing our work.
It was really cool. Uh as you know, as listening to this show, Marcus has been on the last two episodes. It's been a huge part of our growth. Uh the entry involved like one specific case study. So we sent in, well Marcus sent in. Um The Steven Adams episode rollout was the example we used of sort of exceptional marketing. Uh and so normally with an episode we release sort of two or three clips. But with Steven Adams, we did fifteen on Instagram, fifteen on TikTok, thirteen on Facebook, fifteen on YouTube Shorts. We did. Yeah. And they collectively received nineteen point seven million views. across all platforms and we got twenty thousand new followers as a result. And yeah, it was like an exceptional world class rollout.
So yeah, all of that was in the entry. Marcus put it together beautifully. And we are now finalist for the small business Of the year. That's right. At the big dance in November. In November.
For Waikedo.
Waikato Chamber of Conference. Three of us that won in different categories are are all finalists for the the big award. Yay. Yeah. How did it feel? How did it feel, Shay?
How did the team recap the award‑winning marketing rollout for the Steven Adams episode?
Oh, I was uh like it felt great. I felt really happy for Marcus. Oh, I love it. Um he is up for another a similar award at the Auckland Um Chamber of Commerce Business Awards. But for him it was a first like his first award and first acknowledgement um for his work. And I thought that was really awesome. And there was a
More specifically for his work. Correct.
Yeah, yeah, yeah. And um Yeah, I think if you if you get your work recognized, it's a really nice thing. It is. Um and it was it was cool to be in the room like a room of Waikato businesses as well.
But there was another cool little twist on it too, is that your previous employer was the one that sponsored the award.
Yeah. Don't go looking for any collusion or anything like that either. Like we won it legitimately. Um but yeah that was also that was cool too to But to
tie that back in that's how you knew Marcus in the first place.
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Chapters
8 chapters
1
What was the original question posed to Geoff Ross and Grant Baker?
0:00–3:01
2
How did the team recap the award‑winning marketing rollout for the Steven Adams episode?
3:01–6:14
3
Why did the guests advise against taking ‘trap money’ equity deals?
6:14–12:15
4
What insights did Jeff Ross share about brand architecture and brand‑stretch for Between Two Bears?
12:15–17:11
5
How did the Odoo listener question address building a business that can run without the founder?
17:11–22:54
6
What does ‘10× the podcast’ mean and how are the hosts planning to achieve it?
22:54–27:34
7
Why is deep preparation considered a competitive advantage for the podcast?
27:34–33:01
8
What actionable steps did the hosts suggest for repurposing content and scaling the show?
33:01–39:41
Speakers
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Checking In With Nate Alley: 500 Messages, 10 Weeks On & a Proud-Dad Moment With Kiwi Music Legends