Between Two Ledgers
1 - Trent McLaren on how to become an intentional networker and build a strong accounting brand
14 Oct 2025
James Rose chats with Trent McLaren, co-founder of Vinyl and long-time accounting industry leader, about how intentional networking and authentic relationships have shaped his success. They discuss why personal connection outperforms marketing spend, how empathy drives client loyalty, and how building in public helped launch Vinyl to thousands of users in months. Topics covered Resources
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